Social media advertising is one of the most powerful marketing tools that are currently available, but it can only bring results if you know how to use it properly. If you want your social media marketing campaign to succeed, then you need to avoid the mistakes that led to the downfall of so many online advertisers before you.
- You are unorganized
There are so many people who just jumped into the social media bandwagon without so much as a plan on what they should do after. The biggest mistake that you can do in social media advertising is investing your precious time in a network that could care less about your company and its objectives. You should take the time to create a business strategy and find out what your target age group is, once you find this out then you should focus your attention on a particular social network.
- You are not “social”
The purpose of social networking websites is to allow people to interact with each other, either by sharing useful information with each other, providing comments on other people’s status updates or tweets, and basically sharing ideas with other people. If you are not doing these things, then you are using social networks wrong.
When you are using social networks to advertise your company then you need to do a couple of things; one is to follow/subscribe to other people, this will ensure that they will be following you back. And another thing that you should keep in mind is that you should not try too hard to peddle your wares to other people. You should provide useful content that is based on your expertise, when people see that you are an expert on the subject, the sales would come later.
- You are inconsistent
If you want people to continue being your subscribers, then you should post fresh content on a regular basis; you should not post something one day and disappear for a week before posting an update. In hindsight, you should also stop yourself from posting way too much in social networks. 1 to 3 short posts a day should be enough; any more than that and people would just think that you are spamming and quickly unsubscribe.
- You do not know how the entire system works
If you choose to do use social media to advertise your company, then it should go without asking that you actually know how to utilize the different social media platforms to the fullest; if you do not know this, then you will surely fail. For instance, did you know that you can integrate your blog site to your social media accounts, this way when you update your blog, status updates are automatically generated in your Facebook and/or Twitter accounts.
There are many online resources that you can use to learn more about how to use social media advertising to the utmost, and it is recommended that you try as much of them as you can. Once you have mastered how to use social networks to your advantage, you can expect your sales to go through the roof.