Mistakes That You Should Avoid When Doing Social Media Advertising

imagesSocial media advertising is one of the most powerful marketing tools that are currently available, but it can only bring results if you know how to use it properly. If you want your social media marketing campaign to succeed, then you need to avoid the mistakes that led to the downfall of so many online advertisers before you.

  • You are unorganized

There are so many people who just jumped into the social media bandwagon without so much as a plan on what they should do after. The biggest mistake that you can do in social media advertising is investing your precious time in a network that could care less about your company and its objectives. You should take the time to create a business strategy and find out what your target age group is, once you find this out then you should focus your attention on a particular social network.

  • You are not “social”

The purpose of social networking websites is to allow people to interact with each other, either by sharing useful information with each other, providing comments on other people’s status updates or tweets, and basically sharing ideas with other people. If you are not doing these things, then you are using social networks wrong.

When you are using social networks to advertise your company then you need to do a couple of things; one is to follow/subscribe to other people, this will ensure that they will be following you back. And another thing that you should keep in mind is that you should not try too hard to peddle your wares to other people. You should provide useful content that is based on your expertise, when people see that you are an expert on the subject, the sales would come later.

  • You are inconsistent

If you want people to continue being your subscribers, then you should post fresh content on a regular basis; you should not post something one day and disappear for a week before posting an update. In hindsight, you should also stop yourself from posting way too much in social networks. 1 to 3 short posts a day should be enough; any more than that and people would just think that you are spamming and quickly unsubscribe.

  • You do not know how the entire system works

If you choose to do use social media to advertise your company, then it should go without asking that you actually know how to utilize the different social media platforms to the fullest; if you do not know this, then you will surely fail. For instance, did you know that you can integrate your blog site to your social media accounts, this way when you update your blog, status updates are automatically generated in your Facebook and/or Twitter accounts.

There are many online resources that you can use to learn more about how to use social media advertising to the utmost, and it is recommended that you try as much of them as you can. Once you have mastered how to use social networks to your advantage, you can expect your sales to go through the roof.

Tips On How To Make Your Pay-per-click Advertising Campaign A Success

Pay-per-click Advertising 5One of the fastest ways to funnel massive amounts of traffic into your website is through the use of pay-per-click (PPC) advertising. The way this method of advertising works is that you pay a search engine to display your advertisement whenever someone uses keywords that are related to your line of business. For instance, if you own a plumbing company, when someone does a search for anything related to plumbing repairs, your ad will pop up at the top of the results page.

One thing about PPC advertising, it is quite expensive. So to make sure that you are utilizing it properly so that you are not wasting your time and money, here are some tips that can help you make the most of PPC advertising.

  • Know your customers

It can be hard to sell your products/services to your target audience if you do not know them in the first place. Before you sign up for a PPC account, you should at least do some research on what kinds of people would benefit the most from what you are selling. It is your duty to provide solutions to people’s problems, but you should at least know what kinds of problems you can help with.

  • Know what keywords to use

Once you know what kind of demographic your company can cater to, then you will also learn about the right keywords that you can use on your PPC advertising campaign. There are also plenty of online tools that you can use to find out what keywords you can use, one of the most popular is Google AdWords; you can also use that to find out about the other companies using the same keywords.

  • Know how to write a great ad copy

It does not matter if people can easily find your ads, if the content (also called the copy) does not make them feel like clicking on the ad, then it is pretty useless. Writing an effective copy can be tricky at times, so a good technique that you can use to find out which copy to use on your PPC ad is to run two different versions at once; the one that performs the best after a month or two is the one that you should use.

  • Know how to create an attention-grabbing headline

Keep in mind that your PPC ad will be up against hundreds, if not thousands of competitor companies, so you need a catchy headline to grab people’s attention and never let them go. You can either use a funny or witty catch phrase or something that strikes a chord inside people which triggers a sense of urgency inside them.

  • Always monitor your results

When you start running your PPC ad and you already got a couple of sales that is not an excuse to become lazy and just leave your ad alone. You should always closely monitor the results that you get every month; check your statistics so you can find out what you are doing right or wrong. This will greatly help make your pay-per-click advertising campaign even more effective than before.