One of the fastest ways to funnel massive amounts of traffic into your website is through the use of pay-per-click (PPC) advertising. The way this method of advertising works is that you pay a search engine to display your advertisement whenever someone uses keywords that are related to your line of business. For instance, if you own a plumbing company, when someone does a search for anything related to plumbing repairs, your ad will pop up at the top of the results page.
One thing about PPC advertising, it is quite expensive. So to make sure that you are utilizing it properly so that you are not wasting your time and money, here are some tips that can help you make the most of PPC advertising.
- Know your customers
It can be hard to sell your products/services to your target audience if you do not know them in the first place. Before you sign up for a PPC account, you should at least do some research on what kinds of people would benefit the most from what you are selling. It is your duty to provide solutions to people’s problems, but you should at least know what kinds of problems you can help with.
- Know what keywords to use
Once you know what kind of demographic your company can cater to, then you will also learn about the right keywords that you can use on your PPC advertising campaign. There are also plenty of online tools that you can use to find out what keywords you can use, one of the most popular is Google AdWords; you can also use that to find out about the other companies using the same keywords.
- Know how to write a great ad copy
It does not matter if people can easily find your ads, if the content (also called the copy) does not make them feel like clicking on the ad, then it is pretty useless. Writing an effective copy can be tricky at times, so a good technique that you can use to find out which copy to use on your PPC ad is to run two different versions at once; the one that performs the best after a month or two is the one that you should use.
- Know how to create an attention-grabbing headline
Keep in mind that your PPC ad will be up against hundreds, if not thousands of competitor companies, so you need a catchy headline to grab people’s attention and never let them go. You can either use a funny or witty catch phrase or something that strikes a chord inside people which triggers a sense of urgency inside them.
- Always monitor your results
When you start running your PPC ad and you already got a couple of sales that is not an excuse to become lazy and just leave your ad alone. You should always closely monitor the results that you get every month; check your statistics so you can find out what you are doing right or wrong. This will greatly help make your pay-per-click advertising campaign even more effective than before.