The advent of the social media on the lives of people has a tremendous impact not only on their lives but also for various businesses that survive in the system. Social media surrounds almost every human being inhabiting planet earth. The far reaches of the social media can only get bigger hereafter. Advertising and marketing techniques are evolving with ever changing needs of the people and business organisations. The age of social media has brought marketing strategies like referral and affiliate marketing to the fore. Business enterprises around the globe make use of online advertisement to market their products to a larger number of people and in even lesser time. With social networking sites like Facebook and Instagram catering to the needs of over a billion people in a week, and ever increasing traffic in various networking sites, businesses are seizing the opportunity to reach out to more people in the shortest possible time. The market is no longer characterised with limited scope and size as the world at large can view the products of a particular enterprise with the help of social media websites and search engines. The rest of the sections will deal with tips for targeted advertising on Facebook and Google AdWords and how businesses can make the best of these marketing techniques and drive their sales up.
An understanding of the social networking marketing ecosystem
Affiliate and referral marketing strategies are new and novel concepts in the field of online advertisement. An affiliate comes in contact with a publisher and publishes or promotes his desired website using the publisher website. The network helps in the proper functioning of the same and the end line consumer buys the products for consumption. This four pronged networking ecosystem helps affiliates and publishers to better understand the sites to be used for publication of their products and the pages that the publisher deem necessary to promote with their web pages.
The cost benefit analysis
A proper study on the popularity and the related costs of advertising on various sites is the job of the business organisation promoting its products. AdWords advertisement is free for publication and one only pays when users click on related links provided by the organisation. Facebook advertisement is very effective and can be promoted by buying Facebook likes and artificially creating a hype around your product. One can use these techniques to better market his products on the open market.