What Contributes To The Viral Marketing Of A product?

download (9)Whether it is apparels or shoes, home loans or any heavy machinery, every product has some common features that can make it go viral on World Wide Web. What is required is the skill to fully comprehend the different aspects of Viral Marketing and work accordingly. The viral marketing doesn’t happen overnight but needs a perfect planning, often referred to as science of marketing. It is beneficial for the small as well as the big companies as it doesn’t require a huge budget to be invested. Any business can achieve a viral hit and can generate a considerable business through effective online marketing.

The main problem that companies face while promoting their products is the lack of trust amongst the prospective customers. We all know that word-of-mouth publicity plays a prominent role in boosting a product. As every one of us wants a genuine product buckled with best price, authenticity is one such element that affects the purchasing pattern of the offline as well as the online customers. Hence in order to imbibe this trait in all our online promotion following factors should be kept in mind.

Consider the worth of your customer’s money: Customers always like to purchase from a place which makes them feel special and a provider that always goes beyond their expectations. This can be both in terms of service as well as the cost. Exclusive sales and lucrative offers can really give your customers a ‘wow’ feeling.

images (17)Send frequent prompts: If you think that your product has gained a noteworthy attention and it doesn’t need to be promoted any further, then you are wrong. Even there are chances that people miss out on your product and purchase from some other website. Hence it is advisable to direct them again and again to your website by sending them frequent prompts in the form of mail and messages. This will always keep your product in spotlight and of course lending you a good sale.

Target emotional feelings: As we all know, people tend to purchase an item with which they identify. That means somewhere down the line they are emotionally connected with their customers. And touching base on the emotions of your customers can really help you connect well with them. For instance, if you read an article that motivates you a lot and you want that others should also read it, you’ll definitely share it with your friends and relatives.

Work on the visibility of your product: If you products carries appealing logos and graphics, your product is sure to get registered in minds for a longer time. Even striking colors can also attract customers while they witness someone using the same product. Hence, it is always advisable that you give your product a distinctive look and personality.

Adhere to the usability of the product: Let’s say you create a product but that item doesn’t really help the user to become more efficient then why should he/she be buying your product. So always give something constructive to your users. Besides also let them know how it can help them improve upon their lives. Always give them a reason that why should they buy your product.

Share some product related stories: Behind every creation, what goes in is a lot of effort. So why not share the same with the users and let them know how the product was made and what really inspired the creator to make this product. It can be an origin story or a single statement describing the product.

How Can You Hit More Customers Through You Tube?

download (5)Before starting with online marketing of your website on You Tube, you must prepare an online strategy to attract more viewers.  You Tube is a powerful platform to showcase what your company offers and having a mastery over the tenets of successful You Tubing can really help you reap great profits. Let’s take a quick glance at some important steps that can really make a difference to your brand name.

Tag yourself as a strong online identity and attract the viewers.

Promoting your brand, products and services will help the audience to stand you better and hence credibility will make your relationship stronger with your customers. Besides, customers will look forward to hearing more from you time and again. And of course you can turn the prospective audience into regular customers.

Bestow as much knowledge as you can on your customers and stuff them with how-to knowledge

As you are the one who is carting the product, so you are the one who has the complete knowledge on the subject and sharing this information can really help you attract more audience. Provision of information on how to use the product, product comparisons, reviews of customers etc. in the videos will not only make the video interesting but let them make an informed decision. This way you can interact directly with your customers and build a virtual connection with them.

Introduce a new launch through You Tube and direct them to your online portal

You Tube is very helpful to promote a new product or service. Through this platform you can pour out everything from its features to its best use. Moreover, you can also upload a questionnaire embracing the commonly asked questions regarding the product. This will ease the customers answering almost all their queries.

images (15)Tell them how to use a particular product to get the maximum output

Remember one thing, not all users have the complete knowledge on how to use the item you are selling. So it is always preferred that you upload instructional videos. This will not only help your customers but will also boil down the customer service calls. Hence it is a win-win situation for both the customers as well as the company.

Share the company videos and presentation with online users

On You Tube, not only you should upload the product videos but also share the company videos where you can be seen giving some presentation or workshop. This will provide the users with an extra edge knowing more about the product, also getting views of others on the same. Moreover you and your company will gain recognition on the Internet.

Promote your company besides your products and services

Bestowing your customers with the company background such as when and how it cam e into existence will build the much-needed element of brand loyalty. Besides you can also upload behind-the scenes videos where you can see for yourself how a product is made and what are the core values of the company.

Grandstand testimonials by customers

If you are reputed name in the industry and have been successful to delight the customers with your products and services, then surely you should upload the testimonials by such customers. Needless to say, it will serve as a cheap promotional tool and will definitely generate sales.

Ask for a call to action

After you have acquainted your customers with all the things, it’s time for them to act. So what you can do is, ask them to visit the website or like the video or give comments or share it with friends or make a purchase etc. This call-to-action strategy is very effective in generating business as well as brand awareness among others.