It has been proven that most of the consumers make use of the online media for shopping on a local level. As a business owner, if you have your presence at multi-locations, this implies that it is extremely important for you to be visible, with respect to all your locations, to the internet users. Most of the large scale businesses manage their online operations from their integral counterparts separately which absolutely reduced the opportunity cost. In the existing world of internet, businesses that list their reviews, photos, map directions, etc. online; top the search listings thus, increasing their visibility. Here is a step-wise guide to crush the local search for multiple locations:
Step 1: Determine your local market coverage:
Identify your market opportunity at local level. Jot down all the cities wherein you operate. After conducting a research, spot your top 5 keywords of high volume. Try to make an estimate of the local search volume on a monthly basis and next is approximate your market share. Once you have figured all this out, you will have a better idea of identifying the losses you are facing or how much profitable your business is going.
Step 2: Business Listings optimization for consistency and accuracy:
Even if you think that your business is perfectly optimized for all the major search engines such as Bung, Google, Yahoo, etc. it can be possible that you are not perfectly optimized. You should make sure that you render your brand information consistently across all the platforms for maximum optimization of your business. Information delivered to the mobile phones, tablets, and desktop users and even to search engines should be rich and relevant for each location displaying substantial rich information about your brand. Stuff your listing with as much information as possible including, directions, local description, payments accepted, images, categories, social network links, testimonials, and separate links for every store. When such wholesome data is provided, the search engines also provide relevant results, thus increasing the chances of your visibility.
Step 3: Optimize, publish, and dispense:
You need to optimize the data according to what the users are looking for. Your data/information should be optimized on the basis of location, new store information, holiday and business days, etc. The entire procedure of optimization of local maps facilitates you to directly manage and optimize the three major search engine map utilities; Google+, Bing and Yahoo. Your entire business might go for a toss if your business is not optimized to the fullest including local map optimization.
Consumers are mostly looking for easily available data that is relevant and rich and most of the mobile phone users access data to look for local services/products. Hence, as a business owner, you should provide data that is not only perfectly optimized for computers or laptops but also for mobile devices. Innovation and discovery might help you attain those goals which you probably might have just imagined but not concretely set them. Hence, be very careful while optimization and provision of the information regarding your brand.