As an owner of a website and a business, you need to pay special attention to your online marketing strategy and rich quality content because of the recent updates in search engine algorithms. If you consistently suffuse good quality content on your website, it portrays to the search engines and even to the customers that your company is highly active and continuously providing rich information, making you a reliable source of information. Great content also helps in generation of links to your pages from other authors, bloggers, and publishers. These inbound links help you obtain referral traffic and eventually, your search rankings would also get a boost.
Google considers a few of the key attributes that define high quality of content and those are longer content, appropriate images and videos, proper formatting of text, correct grammar and spellings, your outbound links to other good sites, and your inbound links and shares from various other reliable and sophisticated sources. An appropriate content strategy demands a substantial amount of efforts, talent, and time. But as you own a business and running it, you might not find time to create content for your website. If this is the case, you could probably consider hiring a professional for content creation and publish blog posts, white papers, and even e-books. But regardless of who manages content creation for your website, following few content strategies could be highly beneficial:
Internal content: For the consistent generation of rich quality content, company blogs are the smoothest format. Instead of just outsourcing the job of managing blog to a single writer, you could assign this task to those employees who are influential and can provide readers with a broader perception of the company. You could even consider rebuilding the purpose of your content and blogs on your website. Many content management frameworks allow administrators to edit and approve before the posts go live so that everything is appropriate- your content, proper spellings and grammar, and proper formatting.
External Publishing of Content: You and your employees not just write content but also participate in guest blog posts to publishers on external sources. In order to establish your influence and authority, newsletters and guest posts on various blogs are the most effective ways. Of course, you will have to spend a lot of time on relationship building for securing opportunities of guest posting.
Go beyond written texts: The emphasis of SEO is written words but you can consider portraying your brand’s or company’s image through video blogs, podcasts, and various visual content. Short videos, custom slideshows, and pins on Pinterest have a great power of attracting heavy traffic. Such multimedia approach for content marketing also helps in improving the search engine rankings. Apart from search engines like Google, publishing videos and slideshows can also improve your content rankings on other sites like YouTube or SlideShare.
As newer social media platforms are coming up, companies need to stay focused by creating and providing rich quality and engrossing content across various platforms. This might lead to sophisticated brand development and greater awareness in addition to increasing website traffic, sales, and leads.