The marketing is the way to make the business small to greatest. For the marketing always the people have to depend on the media as the manual power cannot make it that great. In the earlier days people have only the few options to do the marketing of the business but after the invention of internet the options have become greater in numbers to choose from. This is the best way to get the definite result. Making website is not a tough task but there are some norms that should be followed to get the best result out of the website for the business because there are some risks also in the same which should be minimized not to let it hamper the business.
It is not easy to get the trust of the people as it is the vast web world where anything can happen. The people are often seen complaining about the poor security system of the website so this trust factor should be dealt very carefully.
The risk factors of the internet marketing:
People hesitates a lot in using the internet with the personal and sensitive information like the bank account number, credit card number etc because they don’t get the assurance in the internet which they can get in the real stores. There are a lot of risks of using the websites for the customers.
Scope of spoofing:
With the help of the technology it has become very easy to copy the contents of the other websites so there have been many frauds in the market who are taking the facility of the thing and making false website which looks exactly dame as the original one. Going to that website people are getting their personal information misused.
While transaction and transmission the information is shown in the clear platform from where the hackers can get the codes and the information of the customers without using the proper codes and all.
The unhealthy competition:
The competitors can go to any extents like making the clients offended by doing something illegal behalf of the website by hacking its setting and mode of operation.
Alteration of the data:
The data of the customers can be altered by the hackers and they can use the credit cards and the other sensitive documents f the customers by their names. It is terrible thing and can hamper the life of the customers intensely.
It is not possible that for a few people all the customers have to suffer and for the ill reputation for no valid reason the websites have to pay and their business go down. Therefore the solution has to be come out for these problems. The solutions are:
- Authentication and
- Digital certificates
With these three the websites can make the customers information secured and the customers can easily surf the internet and make the transactions they need to do. People with ill intentions should be banned for the smooth running of the E-commerce for the coming years.