It’s no secret that social media today has emerged as a big business. Companies believe that social media marketing is much cheaper option for marketing their products and services rather than traditional advertising as through the former they can reach to big audiences. But what about companies who are regulated industries when it comes to Social Media Marketing? Industries that deal in pharmaceuticals, health care, banking and finance, insurance, alcohol and tobacco or other such government regulated sectors are restricted to follow rules and regulations. But this does not suggest that these industries should avoid social media marketing sites. Social media is a great platform for sharing and holding discussions on useful information. When done is legal and effective way, social media can help any entity falling under regulated fields. Given below are some ways.
Sharing Industry Information: Firms and companies which are regulated by state or federal governments can also use social media platforms to declare useful information and announcements with potential or existing customers. Healthcare can share the dangers involved in a particular health disorder and how to solve that. Another great way is to share knowledge to direct Facebook and Twitter users to your landing page where they can gain more information, sign up for a newsletter or even hold talks with employees.
Enabling customers to share information: Social media is a great via which folks who are strangers to one another can exchange information. Parents of children with some serious health disorder can share their issues, offer advice or suggestions and even learn more about the disease. In the same way, financial firms and banks can also share factual information on social media platform as an alternative to what is provided on overtly partisan websites.
Listening to Social Media: With the increasing number of online conversations taking place, social media sites have emerged as great resources for knowing what is being talked about a particular brand, industry, service and even their competitors. If any of the customers had a terrible experience, with a banking institution or financial firm, that company will pay attention to what their customers have to stay about them and can correct them in future.
Few companies select to archive social media conversations which can be used for legal procedures. This way companies can hold back a historic perspective about specific topics discussed via social media platforms. This will enable them to supervise and analyze which marketing campaigns worked, how people took their brand or when and why people discussed their brand on social media platforms. These insights can prove to be fruitful in providing in-depth and distinctive information than what’s declared in surveys or focus groups.
Building trust: With the comfort and fame of social media platforms, some consumers tap them to broadcast an unexplored concern. When any financial company investigates social media, they list a real staffer to send private messages rather than sending automated or scripted answers which indirectly helps in building trust.