As we all know that Twitter advertisement is not at all similar to newspaper advertisements. When you purchase a newspaper advertisement, you are undoubtedly purchasing square on a piece of paper that number of folks may or may not view or even be entertained by.
When you purchase a Twitter ad through Twitter Ads, you are purchasing space in someone’s timeline. And not just anyone but someone whom you can select. You can select a geographic area, you can shortlist their interests but someone who they follow the list continues. You can actually have the final word on which folks may like to see your advertisement and only pitch in market to them.
Twitter even created this feature even more distinct by enabling promoters to send advertisements only to folks who make mention of particular keywords in their timelines.
In April 2013, Twitter made this feature even more unique by allowing advertisers to send ads only to people who mention specific keywords in their timelines.
In July 2013, they upgraded the keywords that aim features by enabling you to exclude specific keywords from the folks that you aim at. Here’s how they put it:
“Negative keyword match enhances campaign accuracy by excluding Tweets with specific keywords. For instance, a coffee shop may desire to exclude terms like “servlet” and “computer” to ensure they reach coffee lovers in their java break and not engineers interested in java programming tips.”
Another add-on characteristic, famous for those catering customers is that while aiming these keywords you can “uncheck the filter for feelings to win over customers going through a negative experience. For instance, the coffee shop can reach folks who tweet regarding bad lattes with a coupon for 15% discount on their next purchase.”
A number of ways are there that you can purchase Twitter advertisements.
- You can pick to advertise your account, where you only pay of some fresh person follows you.
- You can advertise your Tweets, where you pay either pay by visibility or by click. When you advertise Tweets you can:
- Target by interests (like whom they are following, what are is there in the profile and other stuff)
- Target by keywords (like what they are genuinely tweeting about
What is good about purchasing a Twitter ad is that you only pay for outcomes. You can tell Twitter that you only desire to spend $20 and Twitter will utilize that up with new follows, retweets, answers and click. It is impressive way to test copy.