Video Marketing And Email Marketing Campaigns: Two Sides Of The Same Coin

download (25)Email campaigns are an impressive way to share your video content, however folks are still not certain regarding how to embrace video efficiently. In this post I’ll share few tips and tricks to aid everyone and the special sauce and truly accelerate their growing campaigns.

A lot of folks are seen asking a question that can we video playback in an email. Let’s see below some tips to incorporate video in your emails:

·         Within an email, embrace a picture from your video and put a play button over top of it to copy the look of a normal video player: Here you are adding a visual image that a video is a component of your email with the play button. When readers are known with this play button, they will click the picture and be directed to a landing page-or a branded video sharing page- with your video embedded. Utilizing a compelling picture to link readers to your video content within email; works truly well to enhance click through rates.  One can also utilize a GIF rather of a stagnant picture, but you should select an ideal first picture for the GIF in case the email client does not aid GIFs and gets stagnant at the very first picture.

images (30)·         Embed video on your landing page and set it to auto-play: As you are technically redirecting people to a landing page with your video embedded, you will desire to grab their attention straight away and auto-play is a sure-shot way to do this (it also needs less number of clicks from your audience).

·         As a usual guideline, your video must be 30-90 seconds for top of funnel campaigns and 1-30 minutes for users further down the tunnel: As attention ranges will vary based on a prospect’s progression through the sales funnel, you will desire to ensure your emails and videos within those email campaigns are highly aimed. When sending interaction to top-of-funnel leads, the related video must be crisp and sweet and need not get engrossed in product details. The big point is to make new contact and guide them into sales funnel.

·         Place a call to action in the duration or at the conclusion of the video that means a clear next step for your visitors:

If you have handles to obtain your readers to become regular viewers, you will surely desire to direct them to more and more content they may praise, boost them to share the video with other social platforms or ask them to fill in an Eloqua form at the video end.


Leave a Comment