4 Innovative and Inexpensive Internet Marketing Strategies for Online Entrepreneurs

With the ever-growing World Wide Web, it could be extra difficult to grab the attention of your target audience. Aside from competing against larger companies with well-funded marketing divisions, you also need to keep up with the noise with the use of social networking sites and other platforms that are effective in enticing your potential clients.

However, it doesn’t mean that your promotional campaigns must be funded with millions of dollars to make an impact. Here are four innovative and cheap ways to promote your business online:

1. Be Featured on Industry Blogs

While it may take a hefty sum and lobbying efforts to be published on a major magazine, you can create similar effects by being published on several popular blogs that are relevant to your niche. Find at least three blogs that cater to your target market, and then coordinate with the blogger to collaborate with ideas on how you two can have mutual benefits.

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It is acceptable to show your goodwill by offering the blogger with a modest amount of your product, which they can also give to their readers as freebies. This is more innovative than paid product reviews that only provide information. You can also pitch in blog post ideas, and provide reasons why they can help the blog readers. Another strategy is to interview the blogger and feature them on your main website. This may hopefully convince the blogger to promote your content as part of mutual benefits.

2. Post Videos Online through YouTube, Vimeo, etc.

With more billions of combined visitors each year, YouTube and Vimeo can be used as an effective channel for business promotions online. In order to do this, you need to think beyond posting random videos of your products or services. Make certain that the videos that you will post must have a search engine optimized headline, a clear, specific message, and a call to action.

 

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Although you can choose to invest in cameras, video editing tools, lighting equipment, etc., a simple webcam can be also effective in capturing compelling, natural videos. For video editing, you can use pre-installed video editing software such as Movie Maker for Windows and iMovie for Mac. If you don’t have the time and the skills, you can just capture the videos and find a freelancer to do the job.

3. Join LinkedIn for Professional and Business Networking

LinkedIn is regarded as the equivalent of a local chamber of commerce. This social networking site is more than a platform for socialization; it offers professional network for individuals to find prospective clients for your products and services.

 

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This may take time and extra effort, but your primary objective is to offer your expertise and initiate discussion on issues that can be beneficial for the professional community. You can also join groups within the social networking site to reach other professionals with specific interests that are similar to yours.

4. Publish an E-book that Tackles a Major Issue in Your Niche

With the popularity of eBooks, you can do away with bureaucratic publishing houses and spare thousands of dollars on printing and distribution of the books you authored. Online stores such as Amazon allow individuals to upload eBooks without charge. They only ask for 33% for every sale on the book. However, your goal here is not to make revenue from these eBooks, but to utilize them in lead generation and conversion.

 

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Internet Marketing for Newbies: Four Search-Visibility Boosters

There is no doubt, that only those who carry out proper SEO practices would be able to realize their internet-marketing goals. This means that if you fail to engage in effective search-engine-optimization pursuits, your website will barely appear on Google’s search results and thus remain unknown among consumers. If you are relatively new to the world of online entrepreneurship, then you should really read on. By doing so, you would effortlessly discover some of the most effective search-visibility boosters.

 

The Update Necessity

Regularly releasing fresh, informative content is a top-notch means of achieving significant improvements in search rankings. Of course, you might wonder why it would be necessary to publish up-to-date articles, especially since SEO is often merely associated with the need to choose the right keywords. If your website were just a collection of keyword-filled write-ups that barely contain useful details, it would only be able to grab the attention of netizens for a few seconds. If it were overflowing with fact-filled articles on the latest happenings, rest assured more people would share links to it.

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On Social Signal Perks

When more individuals contentedly browse your website, it would surely gain a boost in PageRank. You should keep in mind however, that it would always be wise to take advantage of satisfaction when trying to achieve SEO goals. Simply put, aside from encouraging netizens to share links to your website manually, you have to persuade them either to like it or give it a +1. Since social signals are now being used by Google to determine which sites get more visibility, this is actually a must-do. Well, persuading people is easy. You only have to give out interesting rewards.

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All about the Video Clip

In addition to garnering social-media-based recommendations, you need to come up with several videos and feature them on your website. It should be pointed out though, that most internet-marketing experts would never want you to store clips directly in your site. They would tell you that it is crucial to use YouTube. You have to upload the clips to the video-sharing website and place the appropriate links and keywords in the description section. After accomplishing this simple task, you would face the need to embed such externally-stored clips on your site.

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Focusing on Quickness

At this point, you might be thinking that SEO is all about making netizens aware that your website exists. It must be emphasized that speed is also an important factor that improves a site’s search visibility. While the actual percentage at which page-load times affect ranks remains unknown, Google has confirmed that loading speed has been added as a factor in the link-analysis algorithm. You would be pleased to know that making your website quicker is effortless. You just have to compress both images and HTML codes.

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Achieving True Success

As made clear, anyone willing to release fresh content, encourage recommendations, create videos, and enhance page-load times should be more than capable of achieving impressive results. All in all, it would be safe to say that no matter how inexperienced you are, improving your site’s search visibility and realizing your internet-marketing goals would be easy enough.