Affiliate Marketing – What You Need to Know

You’ve heard of it numerous times before but do you really know how affiliate marketing works? Some people only have a vague idea of how it helps businesses; hence, they are not able to use it to its fullest potentials. Well, here’s a good example for you to think about. Imagine a marketing program that would be able to help you increase your sale by at least 25% without needing to pay a single dollar to achieve it. It sounds a little too good to be true but that is how affiliate marketing works. Through affiliate programs, you get to sign on with a partner (an affiliate) who would market your services or products for you in a variety of ways. They could have it as a banner advertisement on their website or a text link when they write a review for it. This affiliate would then get a commission based on any sales as well as visits that comes as a result of their efforts. Basically, this benefits both sides. Both earn money and can help each other grow further.


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Getting Started: Assessing Your Affiliate Marketing Channels


Affiliates can range from a website, e-newsletter or even a shopping portal. That’s just to name a few, of course, as there are numerous options out there depending on what you need. The bottom line is that you need to choose the right people to partner up with. Of course, they need to be relevant to the products and services that you’re selling otherwise you’re pitching to the wrong market. After all, in some way, you will be sharing the audience with them and as such, you need people who are actually interested in what you have to offer as opposed to those who would only click out of curiosity. You will pay for those clicks so it is good to make sure that they are of some value.


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For this, you might want to do some research in order to understand your affiliate better as well as get to know the market that they cater to. In doing so, you can filter out the ones that may not be of much benefit to you. Once you do find the right people to affiliate with, the next step is to attract them with an enticing commission. Don’t go broke just trying to attract the right people, of course. Keep it reasonable but competitive.


Be Smart; Beware of Scams


There are a number of different scams out there so you need to be very careful when picking out an affiliate. A common scam would work this way: An affiliate would earn commission from a product that he or she has placed themselves. After which, they will return the product itself. The merchant would have ended up paying the commission on a product that didn’t actually sell. There are also issues with spam and for this, the merchant is legally responsible even if it was your affiliates who did it. Sending out junk mail is punishable by law, keep that in mind.



Internet Marketing – The Basics

Are you thinking about getting started with online marketing but haven’t got a clue as to how you should begin? Well, in this article, you would be provided with three simple steps that should help get you off on the right foot. But before all of that, let’s talk about internet marketing itself and what it is. The general definition would be that it is the act of advertising and promoting an individual’s services or business through online means. Compared to the more traditional ways, doing things online allows a person to maximize their overall sales as well as exposure given the size of the audience they can reach online. Needless to say, you can easily make your business worldwide if you do things online. The basics of getting started are simple enough to understand and are typically coupled with SEO or Search Engine Optimization. All you really need to do is to follow the basic principles then make sure that you invest time and effort into the project. Your hard-work would surely pay off.


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Getting Started: Internet Marketing on Your Website 

  1. In choosing a domain name, keep in mind to include keywords that are relevant to your business. This is basic SEO, ladies and gentlemen. In doing so, you are giving your website a much higher chance at reaching the top of the results list for that particular niche.
  1. Add a blog to your website. Most companies do have this already as a means of updating as well as interacting with their clientele. At the same time, the content that you put up on this blog can also boost your website’s search engine result ranking. However, for that to happen, there are a few things that you must keep in mind. Relevance, originality and well-written. These three should be the foundation for every blog post that you make. Keep everything high-quality and don’t forget to make use of relevant keywords.
  1. Always include an “About” and “Contact Us” page. This would allow prospective clients to learn more about you easily and get in touch should they have any questions in reference to the company itself and your services. This could greatly impact your sales.


Getting The Word Out: Creating Your Advertisements 

  1. Think out of the box. You would want your advertisements to stand out to get people’s attention. Make them creative and entertaining, if possible. At the same time, also make sure that it gets the right message across. This is to avoid any information getting lost in translation.
  1. Make use of social networking sites such as Facebook, Twitter or Digg. By establishing a presence in these websites, you would be able to get your business noticed by millions of users. Just make sure that you create a smart profile and that you post frequently. A few promotions and giveaways should be good additions as well and can help build interest.


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So there you have it, just a few of the basic things that every online marketer must know about when it comes to getting started. Remember, read and learn more. Your knowledge is the best asset that you could have in this business.




4 Innovative and Inexpensive Internet Marketing Strategies for Online Entrepreneurs

With the ever-growing World Wide Web, it could be extra difficult to grab the attention of your target audience. Aside from competing against larger companies with well-funded marketing divisions, you also need to keep up with the noise with the use of social networking sites and other platforms that are effective in enticing your potential clients.

However, it doesn’t mean that your promotional campaigns must be funded with millions of dollars to make an impact. Here are four innovative and cheap ways to promote your business online:

1. Be Featured on Industry Blogs

While it may take a hefty sum and lobbying efforts to be published on a major magazine, you can create similar effects by being published on several popular blogs that are relevant to your niche. Find at least three blogs that cater to your target market, and then coordinate with the blogger to collaborate with ideas on how you two can have mutual benefits.

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It is acceptable to show your goodwill by offering the blogger with a modest amount of your product, which they can also give to their readers as freebies. This is more innovative than paid product reviews that only provide information. You can also pitch in blog post ideas, and provide reasons why they can help the blog readers. Another strategy is to interview the blogger and feature them on your main website. This may hopefully convince the blogger to promote your content as part of mutual benefits.

2. Post Videos Online through YouTube, Vimeo, etc.

With more billions of combined visitors each year, YouTube and Vimeo can be used as an effective channel for business promotions online. In order to do this, you need to think beyond posting random videos of your products or services. Make certain that the videos that you will post must have a search engine optimized headline, a clear, specific message, and a call to action.


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Although you can choose to invest in cameras, video editing tools, lighting equipment, etc., a simple webcam can be also effective in capturing compelling, natural videos. For video editing, you can use pre-installed video editing software such as Movie Maker for Windows and iMovie for Mac. If you don’t have the time and the skills, you can just capture the videos and find a freelancer to do the job.

3. Join LinkedIn for Professional and Business Networking

LinkedIn is regarded as the equivalent of a local chamber of commerce. This social networking site is more than a platform for socialization; it offers professional network for individuals to find prospective clients for your products and services.


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This may take time and extra effort, but your primary objective is to offer your expertise and initiate discussion on issues that can be beneficial for the professional community. You can also join groups within the social networking site to reach other professionals with specific interests that are similar to yours.

4. Publish an E-book that Tackles a Major Issue in Your Niche

With the popularity of eBooks, you can do away with bureaucratic publishing houses and spare thousands of dollars on printing and distribution of the books you authored. Online stores such as Amazon allow individuals to upload eBooks without charge. They only ask for 33% for every sale on the book. However, your goal here is not to make revenue from these eBooks, but to utilize them in lead generation and conversion.


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Internet Marketing for Newbies: Four Search-Visibility Boosters

There is no doubt, that only those who carry out proper SEO practices would be able to realize their internet-marketing goals. This means that if you fail to engage in effective search-engine-optimization pursuits, your website will barely appear on Google’s search results and thus remain unknown among consumers. If you are relatively new to the world of online entrepreneurship, then you should really read on. By doing so, you would effortlessly discover some of the most effective search-visibility boosters.


The Update Necessity

Regularly releasing fresh, informative content is a top-notch means of achieving significant improvements in search rankings. Of course, you might wonder why it would be necessary to publish up-to-date articles, especially since SEO is often merely associated with the need to choose the right keywords. If your website were just a collection of keyword-filled write-ups that barely contain useful details, it would only be able to grab the attention of netizens for a few seconds. If it were overflowing with fact-filled articles on the latest happenings, rest assured more people would share links to it.

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On Social Signal Perks

When more individuals contentedly browse your website, it would surely gain a boost in PageRank. You should keep in mind however, that it would always be wise to take advantage of satisfaction when trying to achieve SEO goals. Simply put, aside from encouraging netizens to share links to your website manually, you have to persuade them either to like it or give it a +1. Since social signals are now being used by Google to determine which sites get more visibility, this is actually a must-do. Well, persuading people is easy. You only have to give out interesting rewards.

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All about the Video Clip

In addition to garnering social-media-based recommendations, you need to come up with several videos and feature them on your website. It should be pointed out though, that most internet-marketing experts would never want you to store clips directly in your site. They would tell you that it is crucial to use YouTube. You have to upload the clips to the video-sharing website and place the appropriate links and keywords in the description section. After accomplishing this simple task, you would face the need to embed such externally-stored clips on your site.

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Focusing on Quickness

At this point, you might be thinking that SEO is all about making netizens aware that your website exists. It must be emphasized that speed is also an important factor that improves a site’s search visibility. While the actual percentage at which page-load times affect ranks remains unknown, Google has confirmed that loading speed has been added as a factor in the link-analysis algorithm. You would be pleased to know that making your website quicker is effortless. You just have to compress both images and HTML codes.

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Achieving True Success

As made clear, anyone willing to release fresh content, encourage recommendations, create videos, and enhance page-load times should be more than capable of achieving impressive results. All in all, it would be safe to say that no matter how inexperienced you are, improving your site’s search visibility and realizing your internet-marketing goals would be easy enough.