Social Media Marketing: A Boon For Small Businesses

images (3)With the explosion of social media marketing over the past some years, you might be difficult to find a marketing champion who does not refer social media as component of a holistic marketing strategy. However is it really worth the time and effort to create a social media presence at this point? What are the overall advantages of social media for small business?

Given below are some easy ways your business can take advantage from applying an effective social media marketing plan:

  • Social media can mark down your overall marketing expense: Firstly, the capability to tweet a message or post something to Facebook is dramatically more affordable than running a paid advertisements or mailing thousands of marketing pieces. But there are also advanced marketing tools that enable you to run a marketing campaign that is keyword as well as demographic-particular so that you make the most of your dollar.
  • Social media can put a positive influence on your organic search findings: When it comes to putting a positive impact on you site’s ranking in search engines, you have been told that you require building optimized as well as compelling content if you desire to be found. Part of this is so that other sites will find your content and link to it, hence pushing up your search ranking.
  • What social media does is enable you to broadcast your content put to a wider range of interested audience. Interested viewers then view your content, subscribe, refer their friends and then finally link to it. Google as well as Bing both pay heed to social signs such as this when they decide how to position links on search results page.
  • download (6)With social media you can provide good customer service: If you are searching for a way to obtain customer comments, concerns and queries, then you are going to fins social media to be extremely advantageous. Customers utilizing one of the common platforms such as Facebook or twitter can simply interact directly with you and you can soon answer them in an exposed format that enables other customers view your promptness.
  • With social media you can build your strong online presence: Social media is quite similar to cocktail party than an official business meeting. You will always perform in a social situation if you be yourself and not behave as a corporate robot. Social media is a great way to showcase your business personality toll as well as behind-the-scenes knowledge about you, your employee, your workplace and much more. When you give a human touch to your brand in this way, it makes it simpler for consumers to connect with you and establish loyalty.

Why Should You Leverage LinkedIn Marketing?

download (3)Are you marketing on Google? Facebook? What about LinkedIn? Let’s see the advantages of LinkedIn marketing and also throw some light on the best practice for utilizing it.

LinkedIn advertisements are specifically for B2B industries as of the capability to aim LinkedIn advertisements to particular professional groups. As opposed to social networks such as Facebook, members on LinkedIn are viewing the website with a professional mindset and ,may in turn be more willing to obtain businesses messages.

LinkedIn allows promoters aim advertisements to users by essential B2B demographics like seniority, industry or a specific LinkedIn group. Aiming particular title such as VP of marketing, makes advertising very effective be enabling you reach the folk you have determined as your aim market or persona.

What are LinkedIn text ads?

LinkedIn text advertisements show up in at various places on the website and can be set up with a minimum expenditure of $10 per day. When it comes to LinkedIn advertisements, there is not much real estate to capture since they consist of 50*50 pixel picture, a 25-character headline and 75-character body copy. Each character and space in the picture counts!

You can select to pay LinkedIn with cost-per-click (CPS) or cost-per-1000-impressions (CPM). You can build various variations of your advertisement and set up Google Analytics tracking on your destination URL to identify which variation drives the majority of clicks and leads.

download (5)The best practice for LinkedIn marketing is to direct advertisements to a page on your website or landing page to convert as a lead through a contact form. Advertisements can also be fixed up to land on your firm’s page on LinkedIn in an effort to enhance followers and knowledge.

Optimize performance

Before you create any advertisement copy, figure out who your visitor is-or who you desire them to be. Figure out if you desire to aim by seniority, firm, LinkedIn group or a blend of various myriad features of your viewers. Based on the size of these groups, you may desire to build a some various campaigns to test performance.

Unless you are creating a branding campaign, embrace a powerful call to action. Users require to be informed what you desire them to do if is to attend a webinar or request a free LinkedIn trial.

Another meaningful tip is to know about the color scheme of LinkedIn-blue, white and gray. If your picture mixs in with this pattern, members eyes may not find your advertisements attractive and it is expected to that they will witness the brightly colored visuals next to yours, rather!

To enhance advertisement performance, ensure that particular offer and copy suits your targeting. Supervise your click-through rates (CTR) on LinkedIn and your visit-to-lead interaction rate by setting up targets in Google Analytics or utilizing marketing automation to identify the efficiency of your marketing.


What Are The Benefits Of Google Plus In SEO?

downloadSearch Engine Optimization as everyone known is already dead or is slowly and gradually dying. The great news is that Google Plus is evolving to bring you a completely fresh and (much more natural too) trend of SEO meant to aid searches place the most meaningful content available on the net. A number of reasons are there to explain why online content marketers must be utilizing Google Plus embracing the capability to begin useful discussions in Google+ communities and hangouts. But the largest advantage to Google+ and an essential reason to keep the social media networking platform in your online advertising repertoire is normally associated to SEO.

Google Plus is helpful in going a number of impressive things for online business marketers looking forward to step up the ladder of SEO game. Let never forget that Google is the world number one search engine so the unification of the given search engine and their social networking platform makes sense, doesn’t it?

If you are not present on Google+ for Search Engine Optimization already or do not know how to utilize it still, maybe these notes on how Google Plus aids SEO will turn you into a winner over to the Plus side.

Customized Searchesdownload (1)

Personalized searchers result in making Google+ for Search Engine Optimization a must-join network as it adds a stage of, you got it, personalization to the online search experience for online content marketers. Online surfers are much more expected to click on a link that seems next to a genuine person’s face as opposed to one that is only text. The very near future of SEO is foreshadowed by personalized searches and author rank that will put added emphasis on the user as opposed to keyword positioning or other conventional SEO aspects.

By establishing a powerful following and knowledge of Google Plus for SEO, a content online marketer can enhance their search and impact in Google searches. Other than author images in SERPs, content shared on Google Plus may rank higher in few cases. For instance, articles shared by Google Plus account that a finder follows will rank higher is search cases than article by authors that the finder is not following. Besides when an online content marketer +1s content on Google Plus and is followed that content that Plus one will also rank higher in SERPs for their Google followers. As we all know, establishing a powerful following on Google Plus suggests enhancing your authority through organic searches. Not only those users following your profile view your content higher in SERPs but also for the followers of users who would +1 your content within Google+.


Video Marketing And Email Marketing Campaigns: Two Sides Of The Same Coin

download (25)Email campaigns are an impressive way to share your video content, however folks are still not certain regarding how to embrace video efficiently. In this post I’ll share few tips and tricks to aid everyone and the special sauce and truly accelerate their growing campaigns.

A lot of folks are seen asking a question that can we video playback in an email. Let’s see below some tips to incorporate video in your emails:

·         Within an email, embrace a picture from your video and put a play button over top of it to copy the look of a normal video player: Here you are adding a visual image that a video is a component of your email with the play button. When readers are known with this play button, they will click the picture and be directed to a landing page-or a branded video sharing page- with your video embedded. Utilizing a compelling picture to link readers to your video content within email; works truly well to enhance click through rates.  One can also utilize a GIF rather of a stagnant picture, but you should select an ideal first picture for the GIF in case the email client does not aid GIFs and gets stagnant at the very first picture.

images (30)·         Embed video on your landing page and set it to auto-play: As you are technically redirecting people to a landing page with your video embedded, you will desire to grab their attention straight away and auto-play is a sure-shot way to do this (it also needs less number of clicks from your audience).

·         As a usual guideline, your video must be 30-90 seconds for top of funnel campaigns and 1-30 minutes for users further down the tunnel: As attention ranges will vary based on a prospect’s progression through the sales funnel, you will desire to ensure your emails and videos within those email campaigns are highly aimed. When sending interaction to top-of-funnel leads, the related video must be crisp and sweet and need not get engrossed in product details. The big point is to make new contact and guide them into sales funnel.

·         Place a call to action in the duration or at the conclusion of the video that means a clear next step for your visitors:

If you have handles to obtain your readers to become regular viewers, you will surely desire to direct them to more and more content they may praise, boost them to share the video with other social platforms or ask them to fill in an Eloqua form at the video end.


How Can You Maximize The Advantages From Joining LinkedIn Social Media Network?

download (10)If you consider numbers Facebook is still the number one social media site and has the maximum number of registered users across the globe, lately touching the mark of one billion. Another social media networking platform that is burgeoning considerably now days is LinkedIn. It today has more than 200 million registered users and are growing rapidly. For those who do not know about LinkedIn, it is a business-oriented social platform where professional network. LinkedIn is a site that was launched in the year of 2003 to build an online space where folks can connect and create professional associations with other users, share information and network.

Why should you own a LinkedIn profile?

You may think that you are already overwhelmed by the response of all the social media profiles that you already own on different platforms, however if your are clearing your graduation or just interest in widening your professional network then joing LinkedIn is a good marketing move for you. If you are still not sure of, given below are some reasons that why should you own a LinkedIn profile.

Be in contact with former colleagues-Regardless of you are looking for a job or profitably employed, it is always better to keep in touch with prior employees to swap messages or search regarding leads to available career moves or job listings.

download (23)Create your network in a professional way-Most folks utilize this site to connect with folks with same interest and possible find methods to do business in conjunction. LinkedIn also falls under the same category.

Receive great career advice and news- Besides connections that share your information and news linked to their domains and fields. Lately LinkedIn also unveiled something called LinkedIn channels. As per the LinkedIn Blog-“ This allows users to Channels represent a more comprehensive way to discover, share and engage with high-quality infleuncer posts, top news sources and SlideShare content-all in one place.”

What are the ways to maximize your LinkedIn experience

Now that you decide to be a part of LinkedIn landscape, you must follow the below given tips:

  • Update your LinkedIn profile daily
  • Upload your resume
  • Ask for recommendations from former colleagues
  • Develop thought leadership


How Can You Build A Great Audience On Facebook-The Biggest Social Media Networking Site Across The Globe?

images (28)Facebook is apparently the biggest social networking site frequently by billions of folks on daily basis across the globe. If you have your business on Facebook that means that you have a great opportunity to reach out hoards of audience via this fantastic medium. But what happens is folks own Facebook accounts but do not know-How to attract audience to their Facebook business page. But you need not worry as I in this article have brought you some tips to build a great audience on Facebook which is coined as today’s largest social media networking sites when compared to rest others.

  1. Create a Facebook Page
  • Add a distinct cover image and utilize you image as a profile image.
  • Create a post so when folks visit your page they can view your latest activity.
  • Ensure to like your Page and share it with your own friends.
  1. Connect to your fans with advertisements.
  • Build a number of advertisement to aid building your audiences for your Facebook Page
  • Utilize the aiming choices to display your advertisements to only the folks you desire to reach.
  • View which audience of your advertisements is best for you.
  1. download (21)Involve your fans with impressive content on your Facebook Page
  • Add a fresh post to your Page at least once a week
  • Pin your most essential posts to the top of your Facebook page
  • Ask queries, share unique views and respond to folks when they post or comment on your page.
  1. Impact the friends of your fans
  • Boost check-ins, participation in contests, events or build an offer to boost more action on your Facebook Page.
  • When folks converse with the content on your Facebook Page, their friends can also seen their activity or doings.
  • When folks perform stuff such as likes, comment or check-in to your Facebook Page, you have the chance to advertise your activities to your friends.

The above given points if followed dedicatedly can pull you hoards of visitors and these visitors have great possibility of converting into customers with time as they will trust you more and would like to hear more from you about your products and services. So if you are new to Facebook advertising or are not aware of the tips that can attract a great audience to your FB platform, it is high time that you should know and use it as a marketing tool.


How Can You Use Images For Online Advertising?

marketAre you having a difficult time doling out articles to advertise your products and services? Does the idea of trying to create a video getting on your nerves? There is yet another method to build great content to advertise your business through online marketing and it is simpler than you may be thinking.

Let’s see how you can use these images for online advertising to aid you create brand awareness, enhance your search traffic and enhance your social following online.

It is no surprise that few of the most frequented websites in the world are focused around searching or sharing pictures. For instance, following given sites constantly show up lists of top sites:

Build an Image marketing strategy

images (26)It is never too persuading someone that one of the famous traffic sources can be a picture based site such as Google Images or Pinterest. But we progress to witness it happen as more businesses are getting innovative and aggressive with their image advertising strategies.

To aid you take benefit of these fabulous traffic referral sources I have mentioned below few important steps build your own effective image advertising strategy.

  • Optimize the pictures on your site/blog
  • Set up accounts on not more than 1-2 image websites that you really utilize
  • Begin with what you already possess
  • Get to know how to operate the profile
  • Blend it well
  • Gain some exposure

Let your pictures speak for you and your business

It has been never been simpler to capture, build and utilize images to obtain your message out to those willing to know. And if your business is such that builds innovative products and offers amazing experiences, they your audience desires to hear from you even more. Pictures as already stated are an impressive way to do just that.

With a good strategy, a little innovation and a lot of dedication images can be utilized very impressively to aid business get more exposure and grow more business. Whether you are already utilizing images for business marketing and require some guidance or you are still considering the option of utilizing images to enhance your business, a lot of article available online will help you take an informed decision.


How Can Business Be Benefited From LinkedIn?

download (20)As opposed to Twitter, Facebook and other famous social networking platforms, LinkedIn is for professional  networking. It has a number of advantages for the business to business firms and also supports unique advantages for business to consumer firms.

Given below are few of the advantages for firms utilizing LinkedIn:

Create your professional network via the strength of social media.

Stuff done via genuine world networking can be developed more swiftly and effectively via an online professional networking atmosphere. It develops an ideal environment for creating your network. By utilizing LinkedIn you can review a supplier’s, accountant’s or lawyer’s references, reviews and expertise before building contact with a fresh connection.

Besides, LinkedIn offers a chance to enhance your network. When you pay a visit to a potential connections profile, LinkedIn will show the levels of separation between you and the connection. For instance, if you were to search for Tiffy Bacon’s LinkedIn profile, you would look that your accountant knows Tiffy’s attorney and the attorney knows Tiffy. Utilizing LinkedIn as a social networking tool, you can view your mutual connections with third parties. This can aid you in creating an introduction to an essential supplier, dealer, strategic partner or future employees.

images (23)Enhance exposure with a LinkedIn firm page for products, services and to pull high-grade employees

Firms can build a LinkedIn Company page that features their firm’s products or services. This will enhance exposure for your firm as there is more space on Internet where potential suppliers, employees, dealers can known regarding your products and services. Besides listing your firm will massively enhance traffic to your site by enabling you to place a suitable link to your website on your profile or company page.

Finally on your firm’s page your firm can post job opportunities. Other LinkedIn users who are searching employment can find jobs via LinkedIn and your firm will have goof opportunity to fill vacant opening with highly talented employees. Besides, potential employees who utilizing LinkedIn compared to typical job searching websites are certainly the kind of creative go-getters that a firm would instead hire.

Enhance trust and attract fresh business opportunities

No matter what the organization is, it can always enhance its trust. LinkedIn provides an impressive opportunity to receive references from past employees, customers etc. There reviews are not made public unless approved by the organization. By requesting references from persons with whom you have worked earlier, you can enhance your trust with prospective business connections. LinkedIn members can too follow firms which lets them stay up to date with essential company information.

By obtaining recommendation and owning followers on LinkedIn, a firm showcases an impressive opportunity to enhance their business. Who wouldn’t desire to work with a organization that has a number of positive reviews and LinkedIn followers?


Instagram And Its Benefits To Small Businesses

download (18)Instagram is one of the favorite hits for the purpose of image-sharing application. You can view how this photo-sharing platform just keeps burgeoning, today it has more than 90 million users. There are many big and famous brands on Instagram platform but this is the most famous app for conversations of small businesses as well. Given below are some of the best advantages of using Instagram for the purpose of small business advertising.

Advertise your products and services in an innovative way

Instagram has got a number of benefits and one of them is the way it shows images. With the given filters and editing choices, you can be as much innovative as you want. Add your style to your images. This will enhance attention of users to your image on Instagram. You will witness hoe innovative these can be and you might just get good positive comments from visitors. Besides they can share it even to other social media networking platforms by liking it.

Posts behind-the-scenes images from your business

images (20)You have the ability to take a click of almost anything and share it on the platform of Instagram. You can also post post behind-the-scene images. Majority of the times these types of posts receives comments and conversations from users. You can click while you are shooting a video or involved in your advertising stuff. Let folks view what you are up to and what all you have got to offer them through Instagram.

Update folks on your latest attractive offers and business promotions

On Instagram you can periodically share image updates regarding your business. Just share the recent activities or events that are taking place in your business-big sales (you can click pictures of products with attractive discounts), fresh collection, Instagram contests etc. Remember to use famous hashtags such as #sale or # contest. It will be simple to search your campaign for users on this fabulous social media network. We recommend you to pay visit to the most famous brand on Instagram. For example Starbucks. It will lend you with a better idea on how innovative and fashionable this app or site can be. Try finding inspiration on famous pages but never copy. Try to be extraordinary and distinct.


Twitter: Why Is Twitter A Must-have For Business Marketing?

images (18)With more than 500 million active users and an average of 5000 to 10000 new folks joining this social media site each day, Twitter is an important social media platform for not only large businesses but also for small businesses as well. This is a platform that your small business must optimize on a regular basis. If you have still not thought about using this great networking site to advertise your products and services, converse with industry champions and introduce your brand to potentially new customers and admirers, you may desire to rethink about your business marketing strategy. If you are dedicated about enhancing your small business online, you must never neglect utilizing the fabulous platform of Twitter for business marketing!

Given below are some interesting statistics to get you motivated about how serious you must be about utilizing Twitter as an important social media marketing tool?

  • Firms that utilize Twitter generate two times more business leads that those businesses who do not use Twitter.
  • More than 600 million search queries are received on Twitter in a single day.
  • Over 75 percent of individuals are more expected to buy from a company brand they follow on the platform of Twitter.
  • About 42 percent of firms that utilize Twitter for advertising have obtained a customer through this platform which is simply great.
  • Firms that have 1000+ Twitter followers receive six times more site traffic than those who do not own such great numbers.
  • About 42 percent of Twitter users utilize the medium of social media networking to research different products and services and this is what makes twitter the first choice for business marketing.

download (15)Above given social media facts and trends suggest only one thing and that is that the majority of the business owners and individuals comprehend the value of social media networking and marketing. Also they now have finally accepted that social media is no more a fantasy world. The brands which everyone is loving now days are making use of social media-specifically Twitter- as an important marketing tool that must be rightly optimized. If you still in a dilemma that you should use Twitter for your business or not or how best you can use this specific network to market products and services, you need not worry! You can get endless material on net and a number of ebooks are released on this topic where you will easily get to know that how you can make the most of Twitter platform as an essential tool for your organization.


What Are The Benefits Of Having A LinkedIn Company Page?

images (14)As the biggest professional network in the world, LinkedIn provides a number of benefits. Similar to many other social media networking platforms, organizations can utilize LinkedIn to not only advertise themselves but develop connections and create relationships. The website has over 120 million active users turning into one of the best platforms for firms to hire cream candidates, display their organizational culture and showcase their expertise.

Attract fresh talent

LinkedIn company pages attract a committed “career” section that enables you to display your employment brand to the LinkedIn users who may be searching for fresh job opportunities. You can not only post job opening under the careers section but it offers you much more. If you get your account upgraded to a silver or gold careers page, you can add videos and other such things which let professionals know more about your organization, its culture and existing employees. The careers section can also be utilized to generate more traffic to your company site and Facebook page that helps job seekers know more about your job openings and what all you have got to offer them.

images (13)A chance to associate with cream prospects

LinkedIn company pages can aid you in attracting fresh talent, but they can also make it simple for you to extend to candidates that might interest you. With a company page, you gain the capability to search more regarding your followers to know what might be perfect fit for your job openings. It is a site that enables you to see the descriptive analytic regarding your followers that includes who they are and what they are currently doing. Besides you can also straightaway message them and build a connection.

Establish trust

Your organization overview on LinkedIn network is your platform to share status updates, blog posts and your Twitter feed to aid followers and audience learn more regarding about what you do and how well you get it done. A company webpage also lends you with the capability to converse with LinkedIn users in other areas of the website embracing groups and the answer section. In groups as well as answers, you get a chance to showcase your organization’s expertise by holding discussions associated with your industry and answering questions from other LinkedIn users.

Enhance marketing

Each and every LinkedIn company page has a committed section for you to advertise your products and services. In this platform you can offer descriptive information regarding your offerings and offer links to your site for more information. To target your visitors in a better way, LinkedIn enables you to build custom campaigns dependent on industry, title, location and other domains. You have the capability to add rotating banners as well as fresh coupons to boost business sales as well.

Twitter: The Top Social Media Networking Platform For Taking Your Business To Next Level

download (8)The need for every company out there to be present on Twitter, the top social media networking platform cannot be overlooked. Being present on Twitter will not only lend your company competitive advantages over other companies that are still considering utilizing Twitter for the promotion of their services.

If you operate a business and still do not have the benefits why your business requires to be present on Twitter, given below are few reasons that will let you know why Twitter is a must have for your business.

It is free of cost:

For those who do not have money to invest on Twitter need not worry as they can advertise and promote their products and services at no cost involved which otherwise would cost them an arm and a leg.

It has a wider reach:

With more than 200 million active Twitter users, this is surely a wider reach to ignore or not to benefit from that. Hence the best idea would be make use of this platform to reach hoards of audience.

It lends you closer to your audience:

Joining Twitter will pull you close to your customers. With this medium you can undoubtedly connect with hundreds or thousands of customers who you have not other method of reaching. With Twitter, you can easily know what others are taking about you. If they are not satisfied regarding your products and services, tell them that you are sorry for the inconvenience and facilitate with the reason to prefer you by enhancing your products and services. If your customers talks well regarding your products and service then strive to keep them happy and keep on enhancing your services.

It enables your audience stay in touch with the recent happenings of your business:

The second a client or any customer interested in your brand follows you on Twitter, whenever you post a fresh tweet related to your business they will view it. Besides what you can do is publish new coupons for your services, lending your business that added boost.

download (9)It enables you keep a check on your opponent:

I do utilize Twitter to spy on your opponent. You can get to know what your business competitors are talking and its customers by going through their tweets. If you come across a loophole in your competitor services as a result of which clients are complaining, you can tweet that particular client. It is best if you follow your opponent in twitter as well.

It aids you in enhancing you business sales:

Just think you brand has a million Twitter followers, tweeting a fresh product or service suggest receiving at least 20 sales from them. Hence with this, I have therefore getting increased number of followers must be one of your business target.


How Is StumbleUpon Beneficial For Business?

Now days, any good marketing campaign will embrace a fusion of the several famous social media networking platforms. But is it essential to remember that with any social media networking platform so as to maximize the return, you require to be an active and regular person in the community.

There is no use of simply signing up for a social media networking service and only posting your advertising content. Those who receive the best value out of social media networking platform are those that involve and interact with other social media visitors.

In addition to this, you desire to position yourself where your present and prospective customers are. Just since a social media website does not suggest that it is correct for your business or that your customers will be there. A number of choices are there in the social media landscape for advertising your brand online these days, so research into your visitors demographic is essential. One of the impressive and most frequented and social media sites you desire to use is StumbleUpon.

What is StumbleUpon?

images (10)StumbleUpon is a kind of social media bookmarking website that enables users to like site and add them to their own profiles. These sites are then shared with their friends and family with the medium of their profile and by utilizing the stumble button which is then added up to a person’s browser toolbar when they register. This button generally sends a user to a randomly picked website, normally once liked by the friend or known. StumbleUpon is a social media networking site that flaunts of over 30 million users. Each and every user is required to fill out a survey of their interests and hence there is surely the potential for your business site to reach a wide and aimed audience.

What are the advantages of StumbleUpon?

StumbleUpon asks its users to describe the domains that they find interesting be it action movies or zoology. If your business matches one of the domains as well, your website can receive a number of fresh visitors that are expected to be interested in your company and products.  Moreover you also get steady hoard of audience if you utilize it in a proper way as opposed to meaningless visitors from other promotion services that can destroy your site statistics or crash your servers in a potential way.

images (9)What are the steps to use StumbleUpon?

As stated earlier, if you are not active on StumbleUpon, this social platform may not be a perfect match for your business marketing campaign. In order to get your site stumbled upon, you require be active and generate high rankings than others. If you do not perform anything but only create a profile, submit your website and just do away, there is no use and your site will not be benefited.

Tumblr And Its Advantages To Folks

download (3)At times social media can be headache for businesses to navigate. With hundreds of social media networking sites to consider, each one offers it unique flavor and aim, it is simple for brands to be not looking forward to give something innovative and new a try. But innovative content is what social media platforms work on. In this article I would like to throw some light on a social media site which people conveniently forget: Tumblr.

Tumblr is a visually appealing content-stuffed blogging platform that enables folks to “Follow the World’s Creators” Its users are very innovative, fresh and quick adopters of products.  For businesses Tumblr carries its own advantages that are not available on any such social media networking platform. Given below are some highlights:

Freedom of content: Tumblr lends complete freedom to publish any kind of  content be it videos, pictures, text…you name it and you can do it. It is said that visual content like images and videos on Facebook gets roughly 30% more involvement status updates or links hence a page dependent on appealing visuals would be an involvement place for audience. Conversing with customer audience beyond various product updates is a necessary step in the development of brand. It can result in the building of a good connection with customers, creating powerful brand loyalty and brand preference.

images (7)Cool Factor: This is not other method to state it-Tumblr is cool. What makes it stand apart from the crowd is the fact that it prefers more of visual content. Besides it is famous with the young generation something with which often social media networking sites struggle. Reports say that 63% of Tumblr’s audience falls between the age of 15-34. Businesses that support a Tumblr page hold a strong competitive edge in reaching these wanted consumers in one place.

Niche markets: Another advantage of for businesses utilizing Tumblr is that there is no need for you to a industry champion to own an impressive company webpage. One of the remarkable advantages of Tumblr is the wider presence of niche markets. For instance there is a special subculture on Tumblr known as Fitspo which is focused in fitness and dieting, Folks who are a component if this subculture will be looking for pages with same posts. When businesses recognize their aimed audience, Tumblr is the best marketing tool in building a natural way of reaching them.

Highly Shareable content: Simply being able to build content for this social media networking platform is not sufficient for businesses to ensure enhanced traffic. One of the best features of Tumble is that the users get the elasticity to share the content across all other social media networking platforms. This characteristic is very advantageous in generating inbound traffic as well to company site.