products and services Archives - Sumit Dhawan Internet Marketing Blog

After you have set-up a business and spent time, effort and money, what comes next is selling your product. But this is the phase when most of the businesses don’t know what to do. This shouldn’t be the case with you. Always remember one thing that you should never push your product on your customers rather always think of providing value to them. The aim of your sales team should be to help the prospects which can help them become more efficient and productive.

Change what you think: Rather than thinking that how would you close a deal your approach should be to solve the problems of the customers. Hence before describing him/her the features of the products it is better to know what their requirements are and what problems they are actually have. This will help you to recommend them the right product. In case neither of your products solves the customer’s problems, either your product is not up to the mark your sales pitch needs to be improved. By putting questions to clients you can also get an insight of whether your product’s price is cost-effective or not or about your customer service or how your product makes your customer’s life easy. Whatever be the case, always try to connect your product with your customers.

Add value to your products and services: Don’t be mistaken that if you have sold the product, your job is done. What salesman does is after selling a product they hand off the customer to the sales team and this is biggest mistake one should always avoid. Instead what you should do is call them and ask them if they are facing any problems and solve them there and then. You don’t have to sell anything here but a communication will help you connect to the customer. This can help you gain feedback which will help you improve in the long run.

Empathize with your customers: Instead of acting as a selfish sales person who is just looking to sell his products, your sales team should be a problem solver. They should listen carefully and attend the customer’s problems with utmost sincerity. This will build a trust between you and your customers and they would also like to purchase again and again from you. But if the case is vice versa, once purchased he will never come back to again. Hence empathize with them and feel their problems as your problems.

Deliver a solution instead of forcing a product: You customers buy from you because they want their problems solved but if your product doesn’t do that then it is useless for him. Hence, rather than pushing a product on your customers, you sales team should explain them that how the product will make a difference to their lives. Besides; start-ups come into business with an aim to dish out something new, something different. You want to create and innovate. So instill this feeling into your sales team too so that they bring out the best in them

As an affiliate, your main objective is to sell the products and services offered by your partner merchants. Unless you can do this, you can never hope to make a significant amount of money with affiliate marketing programs. So how do you boost sales? All things being equal, you will need to increase your site traffic before you can experience more sales. By the law of averages, the more people are aware of the products you are offering, the more products you will sell.

Here are a few tips that can help you boost your site traffic:

1. Optimize for the search engines. The most successful sites on the internet are the most visible ones. Now there are various ways to achieve increased visibility on the internet, but the foremost method is that of search engine optimization. The details are too technical to discuss here, but the purpose of search engine optimization (SEO) is to help your site achieve higher rankings on the search engines. If you have used a search engine, you will notice that any particular keyword search will return thousands, if not millions of results. Most people will not bother to browse through all those results; they will prefer to look into the sites already displayed. Statistically speaking, the sites listed on the first results page will garner the highest amount of traffic, putting those sites in a better position to make money.

2. Joining internet directories. While internet directories are no longer as widely used as search engines, some people do use them. It is important that you do not overlook the potential customers that these directories can bring to your site. To join an internet directory, you will have to submit your site for approval, and you will be categorized accordingly.

3. Provide fresh content. Your site must continually be updated if you expect your visitors to keep coming back. Your site must have useful content, as well as tools that will help your target audience. Make your site as easy to navigate as possible, and be sure that your links work the way that they should. There is nothing that frustrates people more than a “broken” website, and once your site has been labeled as such, chances are slim that many people will want to come back.

4. Build an online community. In other words, build relationships with your potential customers. Make your visitors feel welcome and appreciated, and they are likely to come back. Be interested in solving their problems and they will thank you with their business.
Making your affiliate marketing program work is really not that much different from operating a traditional business. The only way you can keep your customers is to treat them right. The Japanese have a saying: The customer is God. As long as you treat your customers with respect and exert effort in trying to meet their needs, you will find that they will be more than willing to help you with yours.