Where is search heading to in future?
If Bing were to head the search engine field over Google, the search scenario would be completely different than what it is today. And it’s quite clear that users would be getting to search in a unique way.
At one of the Keynote Address by Matt Cutt, we all got to know about Google moonshot alterations, which he divided into the following mentioned points:
- Knowledge Graph
- Voice Search
- Interactive Search
- Google Now
- Deep-rooted learning
Google relies on deep-rooted learning and knowledge what users desire so searchers need not utilize easy keyword phrases to search Google. As opposed Bing has associations with each major social website and receives information directly from those resources. So instead of trying to comprehend what users want and predicting it, Bing genuinely knows what users want dependent on actual information from social websites.
Mobile is the future
Believe it or not but as we are switching to mobile devices to gain access to web, Cutts particularly told that a focus on mobile website usability is unquestionable. YouTube traffic on mobile has risen from 6% to 40% this year over the past two years. Some nations attract more traffic than they do by desktop traffic.
Microsoft is certainly serious about mobile and mobile creativity. They lately bought Nokia for $7.2 billion and sales of the Nokia lumia phone made another record in the third quarter of last year and what is more interesting is that world continues to purchase Nokia phones.
As we access the internet more utilizing mobile devices, search will become more essential than ever. That’s where we possibly could see a change from Google’s conventional search to Bing’s search. If Bing continues to search correctly and utilizes real social media sites information to impact search results, the search results will continually to emerge as more personalized.
How users respond to results is the key
We are at a time where search engine Google is taking a big risk in providing search results. Cutts told in his keynote that they are making moonshot alterations; they are shooting for the moon and anticipating that they bump in a home run with their search engines.
Google alterations are heavy. Minimizing the keyword referral information from website owners was one major step and based on the knowledge graph more to generate more search results is another big step. Data is being presented to users directly in the Google search engines and users need not click through website to gain information.
According to most of the people, it is kind of make it or break it type of move by Google, Google users will either consistently to like their search or they will end up utilizing search less and less to find what they are searching for. Bing users may be more likely to actually like their search results as the outcomes are biased their own social media actions and friend’s activities online.